Year 9 Options Evening - Tuesday, 23 April 2024, between 6.00pm – 7.30pm!


Enterprise and marketing are taught as an option at Key Stage 4 and the aim is to develop young business people and entrepreneurs. The courses exposes students to the legal, political, social and environmental context of enterprises and how this can lead to or limit the enterprises success. This external environment is rapidly changing and our intention is to develop students into informed and adaptable individuals, ready to tackle the challenges ahead.

The specification chosen is aimed at giving students the opportunity to explore real business issues and how enterprises work. It has been designed with a clear and straightforward structure to enable students to access and engage with the world of business.

The specification for Enterprise and marketing is broad but covers three main functional areas:

Component 1 Exploring Enterprise

Component 2 Planning for and Pitching an Enterprise Activity

Component 3 Promotion and Finance for Enterprise

With a combination of independent research, teamwork, and presentation activities we hope to complement the employability skills that they are developing in other subject areas.

BTEC Firsts in Business can help you take your first steps towards a career in the business world. You will learn essential skills such as business enterprise, project management, selling and promoting a brand, and financial awareness, from planning to making a profit.

The course has been developed in the business sector to:

  • encourage personal development of knowledge and skills relevant to the business world through practical participation in a range of vocational business activities;
  • give learners a wider understanding and appreciation of the broad range of business specialisms through selection of optional specialist units;
  • encourage learners to develop their people, communication, planning and team-working skills by having the opportunity to select from optional units available in the qualification structure;
  • provide education and training for employees in the business sector;
  • give opportunities for business employees to achieve a nationally recognised level 1 or level 2 vocationally-specific qualification;
  • give full-time learners the opportunity to enter employment in the business sector or to progress to other vocational qualifications.

The course consists of core and optional specialist units and learners must complete the two core units, and a choice of optional units.

Core units
  • Enterprise in the Business World
  • Finance for Business

Optional Specialist Units
  • Promoting a Brand
  • Principles of Customer Service
  • Sales and Personal Selling
  • Introducing Retail Business
  • Providing Business Support
  • Recruitment, Selection and Employment